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Principals & Chief Executive Officers, Section 1

Louis Alexander Fagan by John Singer SargentLeadership adds real value to the offer presented on websites and a well-presented leadership profile is critical to outcomes. The psychological and sociological needs of website users – potential, current and past students, parents, stakeholders, and Whitehall budget holders, and just as importantly College staff – includes a desire for the reassurance of authority. The purpose of this more than usually critical report is to show how leadership and authority is expressed especially because most stakeholders using the website will never meet College leaders is.

The obvious issues are clear to see and the grade reflects this but there are a range of issues that viewers of this report may be entirely unaware of. This is probably a good point to call for a focus on digital skills and a course curriculum that teaches these skills. I have reviewed the digital operations offer by Colleges nationwide and it will be interesting to get faculty opinions on the level of digital skills presented on this singular comparative aspect of College websites.

Just to be clear, I am no sycophant, but this more than normally critical report is the way it is because effectively addressing this sectorwide issue of poorly presenting College leadership profiles, must be reasonably straightforward to achieve. If it isn’t then this would explain a great deal about the rest of the content and technical issues with the online offer Colleges’ present to website users.

The best article short listing all the most useful and straightforward techniques for creating high quality corporate portrait photographs is Make Sure Your Headshot Matches Your Brand by Kate Harrison in Forbes Magazine. For a more technical article the best found so far is How to Photograph Corporate Portraits by Nasim Mansurov in Photography Life.

Anyway, if you see issues that have been missed or assets that have been overlooked then feel free to ping us an email using This email address is being protected from spambots. You need JavaScript enabled to view it.


Karen DobsonPortrait Photographs

Brightness, Colour, & Contrast

Too much brightness in a photograph is called overexposure, too little colour is undersaturation, and too little contrast is described as being flat or dull. There are an incredibly high number of portraits that are undersaturated and dull or overexposed and with burned out backgrounds or skylines. It is simple good practice to use Pixlr Editor to tweak the brightness, colour and contrast of every image used on the website, with the obvious provision that it isn’t ever noticeably blatant.

Framing & Dimensions

There are three basic dimensions/aspect rations: square, landscape rectangle and portrait rectangle. All portraits need to be portrait shaped and a second, cropped version, is needed for social media avatars. The portrait subject needs to be centre and the eye line positioned approximately two thirds up the image. It is an art but it is also a pretty straightforward art to master.

File Size

300x400px portrait is 120,000px, 3000x4000px portrait is 12,000,000px (12 MILLION PIXELS!). Why inconvenience website users by not insisting that a website version of all images be generated that are approximately the same size as is being displayed?
http://www.boston.ac.uk/about-us/PublishingImages/Jo%20Maher%20Headshot-1319.jpg (In ASCII %20 is space; see File Name (SEO) below)

95x95px portraits are just as bad. Is it too difficult to utilise multiple image sizes or is the instruction selection that of lowest common denominator?
http://www.activatelearning.ac.uk/sites/default/files/Sally-Dicketts_0.jpg

File Name (SEO)

Hyphen for spaces and full name. The options are to include the job title and organisation. This is level 1 SEO: Jed-Keenan-Website-Officer-Havering-College.jpg instead of F117440-e1373018856884-237x300.jpg

Purpose & (Quality) Effort

Repurposed images, group shots and worse, cropped group shots, publicity shots from public presentations, out-of-focus shots, low quality smartphone snapshots and entrance pass mugshots, masked backgrounds, jokey content, embedded graphics, Dutch angle framing, blatant filters, oddly adjusted colour balance, low resolution pixilation, and, the ultimate sin, a subject standing with his hands in pockets. There are many other basic composition issues, such as being too far from the photographer or obscured by office furniture and equipment.

Not Even Bothering!

95 Colleges do not feature an image or their Principal and/or Chief Executive Officer!


Octavia Hill by John Singer SargentLinkedIn Profiles

We run lots of student work experience placements and every student is required to properly set up their LinkedIn account. The reason students, staff and leaders all need a LinkedIn account is because corporate recruitment is increasingly based upon searching LinkedIn; just ask your CIPD Accredited HR Manager if they have a LinkedIn recruitment account, they should if don’t already. The account doesn’t need to be active, to be good enough it just needs to be up to date and fully populated.

For the College, it is of critical importance for the Principal and/or Chief Executive Officer (CEO) LinkedIn profile to look great. Again, it does not need to be active but as a figurehead and an example to us all it needs to be good enough. Principals and CEOs are the public face and network node, they are the singular expression of the status of the organisation and quality of the offer, they are the Civil Servants’ and Elected Representatives’ local strategic partner, and critically the litmus test for the sector’s status in Whitehall. Most critically they are real examples of the possibilities and best practice to hard working students, especially for those students lack for sufficient high status role models.

As an aside, feel free to look at the recently updated review of the Corporate Logos used on LinkedIn accounts.


Profiles & Welcomes

Profiles and portrait image optimise a website and 210 College websites do not feature even a short sentence on the experience and expertise of their College’s highest paid employee.

As an aside, feel free to look at the old People People People Review from this time last year.


Contact Details

Gatekeepers will always have totally reasonable objections for direct communication with College Leaders but then just ask the Principal and/or CEO about student feedback data and they will pretty much all reply that of course they welcome all dialogues that develop qualitative performance data. That said only 31 from 458 College Websites list their Principal and/or CEO’s contact details.

The best article that simply lists the value of direct feedback to College Principals and/or CEOs is 11 Insights Gained From Executives Listening To Customers by the Forbes Technology Council in Forbes Magazine. And the best article on direct feedback from the perspective of service users is Got a customer complaint? Take it up with the CEO by Donna Ferguson in The Guardian.


Joe DochertyResults

Only 10 Colleges reach 5 stars level of performance:

Further Education, Sixth Form, & Adult Education Colleges, 1 September 2018 Official College Portrait Live Linkedin Profiles
The Member Profile Plugin Generator takes time to load on some networks on some browsers.
Appointment or Welcome Article Biography & OBE Ribbon Contact Details
Email and/or Phone Number
***Google Search Results
Results
Abingdon & Witney College Di Batchelor  ***di.batchelor@
abingdon-witney.ac.uk
Accrington & Rossendale College Sue Taylor
Ada College (National College of Digital Skills) Tom Fogdon  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Addysg Oedolion Cymru Kathryn Robson  ***kathryn.robson@
adultlearning.wales
Adult College for Rural East Sussex
Alton College Sara Russell
Andover College Tim Jackson  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
01962 776441
Aquinas College Danny Pearson  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
0161 4833237
Ashford College Paul Hannan  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Ashton Sixth Form College Anton McGrath https://www.linkedin.com/in/anton-mcgrath-b6812921/
Some weird LinkedIn technical issue on this snippet.
Askham Bryan College Catherine Dixon 'Editors Notes'
Ayrshire College Heather Dunk
Wikipedia - Order of the British Empire Ribbon
 ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Banbury & Bicester College Sally Dicketts  ***charlie.deane@
burycollege.ac.uk

01612 808228
Barking & Dagenham College Yvonne Kelly  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Barnet & Southgate College David Byrne  ***david.byrne@
barnetsouthgate.ac.uk
Barnfield College Martin Sim
Barnsley College Chris Webb  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Barnsley Sixth Form College Denise Jelly
Barton Peveril Sixth Form College
Basingstoke College of Technology Anthony Bravo
 ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Bath College Laurel Penrose  ***laurel.penrose@
bathcollege.ac.uk
Bedford College Ian Pryce
Wikipedia - Order of the British Empire Ribbon
 ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Bedford Sixth Form College Paul Clarkson
Belfast Metropolitan College  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Berkshire College of Agriculture Gillian May
Bexhill College Karen Hucker  ***karenhucker@
bexhillcollege.ac.uk

01424 214545
Bexley Learning & Enterprise College
Bicton College Raoul Humphreys  ***raoul.humphreys@
cornwall.ac.uk
Bilborough College  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Birkenhead Sixth Form College Mike Kilbride
"write to me"
0151 6525575
Birmingham Adult Education Service
Birmingham Metropoliton College Andrew Cleaves  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Bishop Auckland College Natalie Davison-Terranova  ***natalie.davison-terranova@
bacoll.ac.uk
Bishop Burton College Bill Meredith  ***bill.meredith@
bishopburton.ac.uk

01964 553101
Blackburn College Thomas Moore  ***thomas.moore@
blackburn.ac.uk

01254 292104
Blackburn with Darwen Adult Learning Service
Blackburne House Claire Dove
Blackpool & the Fylde College Bev Robinson  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
01253 504028
Blackpool Sixth Form College Jill Gray
 ***This email address is being protected from spambots. You need JavaScript enabled to view it.
01253 394911
Bolton College  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Bolton Sixth Form College Stuart Merrills
Borders College Angela Cox  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
321321
Boston College Jo Maher
Bournemouth, Dorset & Poole Skills & Learning
Bournemouth & Poole College Diane Grannell
Bracknell & Wokingham College
Wikipedia - Order of the British Empire Ribbon
 ***campbell.christie@
bracknell.ac.uk
Bradford College Chris Jones
Bridgend College Simon Pirotte
Bridgwater & Taunton College Andy Berry
Brighton, Hove & Sussex Sixth Form College William Baldwin
Brockenhurst College Di Roberts  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Bromley Adult Education College
Brooke House Sixth Form College Kevin Watson
Brooklands College Gail Walker
Brooksby Melton College Dawn Whitemore
Buckinghamshire Adult Learning
Buckinghamshire College Group Karen Mitchell
Building Crafts College  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
020 85221705
Burnley College Karen Buchanan  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
01282 733002
Burton & South Derbyshire College Dawn Ward
Wikipedia - Order of the British Empire Ribbon
 ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Bury College Charlie Deane
Buxton & Leek College Len Tildsley This email address is being protected from spambots. You need JavaScript enabled to view it.
Cadbury Sixth Form College Andrew Cropley
Calderdale College John Rees  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Callywith College Mark Wardle
Cambridge Regional College Mark Robertson
Canterbury College Graham Razey This email address is being protected from spambots. You need JavaScript enabled to view it.
Capel Manor College Malcolm Goodwin
Cardiff & Vale College Mike James  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Cardinal Newman College Nick Burnham
Carlisle College Joe Docherty

Carmel College Mike Hill PDF
Carshalton College Peter Mayhew-Smith
Central Bedfordshire College Ali Hadawi
Wikipedia - Order of the British Empire Ribbon
Cheadle & Marple College Jenny Singleton  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Chelmsford College Andrew Sparks
Cheshire College Jasbir Dhesi
Chesterfield College Julie-Richards  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Chichester College Shelagh LegraveAndrew Green

Wikipedia - Order of the British Empire Ribbon
 ***shelagh.legrave@
chichester.ac.uk
Christ the King Sixth Form College Rob McAuliffe
Cirencester College Jim Grant  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
City & Islington College Andy WilsonAndy Forbes
City College Norwich Corrienne Peasgood  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
City College Peterborough Pat Carrington
Wikipedia - Order of the British Empire Ribbon
pcarrington@
citycollegepeterborough.ac.uk
City College Plymouth Garry Phillips
City College Southampton Sarah Stannard  ***sarah.stannard@
southampton-city.ac.uk
City Literary Institute
Wikipedia - Order of the British Empire Ribbon
 ***This email address is being protected from spambots. You need JavaScript enabled to view it.
City of Bristol College Lee Probert
City of Glasgow College Paul Little paul.little@
cityofglasgowcollege.ac.uk

0141 3756007
City of Liverpool College Elaine Bowker  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
City of Oxford College Sally Dicketts  ***sally.dicketts@
activatelearning.ac.uk
City of Stoke-on-Trent Sixth Form College Mark Kent  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
City of Westminster College Jackie Grubb
City of Wolverhampton College Malcolm Cowgill
Clarendon Sixth Form College Jackie Moores
Cleveland College of Art & Design  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Colchester Institute Alison Andreas  ***alison.andreas@
colchester.ac.uk
Colchester Sixth Form College Ian MacNaughton
Coleg Cambria David JonesSue Price

Wikipedia - Order of the British Empire Ribbon
Coleg Ceredigion Andrew Cornish
Coleg Gwent Guy Lacey
Coleg Sir Benfro
Coleg Sir Gâr Barry Liles
Coleg y Cymoedd Judith Evans
College of Agriculture, Food & Rural Enterprise Martin McKendry This email address is being protected from spambots. You need JavaScript enabled to view it.
College of Animal Welfare Barbara Cooper  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
01480 422060
College of Haringey, Enfield & North East London Kurt Hintz  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
College of North West London
College of Richard Collyer Sally Bromley  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
College of West Anglia David Pomfret  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Community Learning in Partnership  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Confetti Institute Craig Chettle
Connell Sixth Form College Jane Hopcroft
Co-Operative College Simon Parkinson  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Cornwall College Raoul Humphreys  ***raoul.humphreys@
cornwall.ac.uk
Coulsdon College  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Coventry College Peter Brammall  ***pbrammall@
coventrycollege.ac.uk
Craven College Robert Bellfield  ***robertbellfield@
craven-college.ac.uk
Crawley College Vicki Illingworth
Cronton Sixth Form College Mary Murphy PDF
Croydon Adult Learning & Training
Croydon College Caireen Mitchell
Darlington College Kate Roe
Dearne Valley College John Connolly
Derby Adult Learning Service
Derby College Mandie Stravino
Derwentside College Karen Redhead
Doncaster College
Duchy College Raoul Humphreys  ***raoul.humphreys@
cornwall.ac.uk
Dudley College of Technology Lowell WilliamsNeil Thomas
This email address is being protected from spambots. You need JavaScript enabled to view it.
01384 363221
This email address is being protected from spambots. You need JavaScript enabled to view it.
01384 363320
Dumfries & Galloway College Carol Turnbull
Dundee & Angus College Grant Ritchie
Durham Sixth Form Centre Ellen Beveridge  ***ellen.beveridge@
durhamsixthformcentre.org.uk
East Coast College Stuart Rimmer  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
East Durham College Suzanne Duncan
East Kent College Graham Razey This email address is being protected from spambots. You need JavaScript enabled to view it.
East Norfolk Sixth Form College Catherine Richards  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
01493 662234
East Riding College Mike Welsh
East Surrey College Jayne Dickinson This email address is being protected from spambots. You need JavaScript enabled to view it.
 ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Eastleigh College Jane Townsend
Easton & Otley College Jane Townsend This email address is being protected from spambots. You need JavaScript enabled to view it.
***jane.townsend@
eastonotley.ac.uk
Edinburgh College Annette Bruton  ***annette.bruton@
edinburghcollege.ac.uk
Elliott Hudson College John TownsleyDavid Holtham
Epping Forest College
Esher College Dan Dean
Essex Adult & Community Learning Service
Exeter College John Laramy  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Falmouth Marine School Raoul Humphreys  ***raoul.humphreys@
cornwall.ac.uk
Fareham College Nigel Duncan This email address is being protected from spambots. You need JavaScript enabled to view it.
01329 815201
Farnborough College of Technology Virginia Barrett  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Farnborough Sixth Form College Catherine Cole  ***This email address is being protected from spambots. You need JavaScript enabled to view it.
Farnham Sixth Form College Jacqueline Hughes

 

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